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The so-called gray divorce rate has risen sharply — from just one in 10 people over the age of 50 in 1990, to around one in four in 2009 — according to research by sociologists Susan Brown and I-Fen Lin of Bowling Green State University.Supply and demand works particularly well for boomers, says Paul Oyer, 52, professor of economics at the Stanford School of Business and author of “Everything I Ever Needed to Know About Economics I Learned from Online Dating.” (He met his partner four years ago on JDate.) “Economics is the study of scare resources and online dating is even more valuable as you get older,” he says. And you’re not going to meet people offline in the same numbers.” And more older people feel comfortable trying online dating.It may seem easier to meet someone in your teens or years, the truth is that may have been true in the past but today thanks to the blessing that internet has brought, men and older women can meet people just like young people, but through the specific senior online dating sites, makes it much easier to find a companion occurring similar with most likely that you will have in common.First and foremost, if you think you're the odd one out of millions of people worldwide on are members active sites online dating, senior dating sites specifically."[When] you're younger there's a biological imperative to start a family.But at this age, most people just want to be with someone" without following the traditional path of marriage and family building. The Del Webb survey found single baby boomers are using the same methods as all age groups -- "friends and family, fitness classes, places of worship and church," Ehle said -- as well as online dating sites.This leaves in the 1940s and later search for a companion.Other men and women may have met someone and have married soon find ending in divorce and themselves only.

Many people meet their companions in high school or College, but others are not as happy or may focus on their careers and aspirations at the moment.Apps like Tinder are popular among young people, researchers say, but there are more complex reasons why older singletons have gone online.Boomers are more likely to be single, divorced or widowed, studies have shown.The older you get, the more women there are in relation to men. Word of mouth is as powerful as advertising, perhaps more so.“There’s been a real reduction in the stigma attached to online dating over the last decade or so, and that’s particularly true of older users,” adds Aaron Smith, associate director of Internet research at Pew.

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