The Impact Team announced the attack on 15 July 2015 and threatened to expose the identities of Ashley Madison's users if its parent company, Avid Life Media, did not shut down Ashley Madison and its sister site, "Established Men".
Because of the site's policy of not deleting users' personal information – including real names, home addresses, search history and credit card transaction records – many users feared being publicly shamed.Using the Digital Millennium Copyright Act (DMCA), our team has now successfully removed the posts related to this incident as well as all Personally Identifiable Information (PII) about our users published online." with a PGP key.In its message, the group blamed Avid Life Media, accusing the company of deceptive practices: "We have explained the fraud, deceit, and stupidity of ALM and their members. Too bad for ALM, you promised secrecy but didn't deliver." None of the accounts on the website need email verification for the profile to be created, meaning that people often create profiles with fake email addresses, and sometimes people who have similar names accidentally confuse their email address, setting up accounts for the wrong email address.Not many other sites can give you the incredible opportunity to connect with thousands of Ukrainian and Eastern European women looking for love.We are committed to helping you find the perfect match, no matter where in the world you may be.