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Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).

The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.

Daters would meet in a public location sponsored by

People would be involved in social activities and a form of speed dating together. Shortly afterwards, IAC fired Tim Sullivan as acting CEO, and laid off 30 people in the Dallas office involved with the Match Live brand.

Singles Net was also acquired by in February 2010, adding to Match.com's collective portfolio of domestic and international online dating brands.

announced its mobile application for Android in March 2010, making apps available on all major smartphone platforms.

creating relationships One of the leading technology companies in the online personals market, People Media was founded on the conviction that the Internet can and does transform lives.

In 2012, announced Stir, a service that brings members together in thousands of events across the country.At the time, more than 42 million singles globally had registered with since its launch in 1995, and worldwide there were over 15 million members using the service.In late 2005, in the United States entered into a strategic partnership with Dr.On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ".[7] In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.It was announced in February 2011 that would acquire dating site Ok Cupid, diversifying its portfolio of dating sites with a non-subscription based site.

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